MTV Urban Tribes

MTV Urban Tribes was a brand that showcased young, hip clothing for the urban Indian and the client’s brief was that the showroom must reflect this image. The colours used were bold and the lighting was designed to highlight those colours and the clothing. An open layout and racks along the length of the showroom ensured that the clothes were seen prominently from outside. The steel staircase had checkered plate treads and the same material was used for the skirting.